THIS JUST IN: How to Wear S/S 26 

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Written By Nyah Khan & Susannah Kimsal

Creative Direction & Styling: Nyah Khan & Susannah Kimsal 

Photographer: Nyah Khan 

Models: Dilvin Dogan & Hala Idrees  

Neutral monotony is officially out. In the midst of our current chaotic climate, we are seeking unapologetic expression now more than ever, especially in what we wear. Women’s fashion is turning up the volume with vibrant colors, clashing prints, and playful silhouettes that transform outfits into a bold form of self-expression. Since this season is all about embracing the unexpected, Playful Paradox – one of WGSN’s latest trends – is where it’s at. 

So consider this your inside scoop: your guide to dressing for Spring/Summer 2026. The three key style movements you’ll want to tap into this season are Retro Replay, Valley of the Dolls, and Jellification. 

RETRO REPLAY 

Four photos of a model wearing a yellow scoop neck top, colorful tweed shorts, and high top sneakers. Text displays “Retro Replay”. Color chips of dark red, electric yellow, dark blue, and colorful pattern from the shorts.

The Retro Replay aesthetic signals a shift toward greater risk-taking and bolder fashion choices. Encouraging you to mix and match patterns and colors, embracing Retro Replay will have you rebelling against the unwritten rules of fashion. Rooted in vintage themes, building your Retro Replay look is easier than it may seem – just head to your local thrift and dig for geometrics, florals, and atypical color combos. 

VALLEY OF THE DOLLS 

Three photos of a model wearing a black, pink, and polka dot dress, along with pink high socks and platform heels. Text displays “Valley of the Dolls”. Color chips of mint green, light pink, fuschia, and Black & White polka dot.

Start romanticizing everyday life and step into the surreal world of Valley of the Dolls. Structured silhouettes, maximalist patterns, and unconventional makeup are just the beginning. Style the look with playful details like bows on polka dots, ruching, high socks, and towering platform heels to create a sweet, doll-like charm. Valley of the Dolls leans into a whimsical, hyper-feminine energy that invites you to embrace drama, sweetness, and self-expression all at once. 

JELLIFICATION 

Photo of two girls chewing gum, one blowing a bubble. Photo of model with graphic slogan tee and sprinkle-covered lips. Text displays “Jellification”. Color chips of bright blue, bright green, and dusty mauve, and rainbow sprinkles.

Jump into nostalgia with the joy of Jellification! Play with accessories like chokers, colored tights, and thick bangles, so loud they’ll hear you coming from a mile away. Make waves with glimmering pastels, tongue-in-cheek graphics, and dynamic textures. No matter your age, tapping into Jellification fuels each step you take with the confidence and excitement of your inner child. 

Spring/Summer 2026 invites us to break the rules and have fun with fashion again. Whether we’re embracing the bold clash of Retro Replay, the drama of Valley of the Dolls, or the joy of Jellification, the upcoming season (and from here on out) is all about dressing in a way that feels unapologetically you.  

Nyah Khan & Susannah Kimsal
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